How Facebook Could Create a Revolution, Do Good, and Make Billions
He leído otra vez el post y sigo pensando que no tiene desperdicio, porque realmente veo algo interesante en los últimos párrafos.
Resumiendo mucho: una forma de hacer dinero para las redes sociales, basada en un concepto llamado VRM (gestión de las relaciones con proveedores), simétrico de lo que ha existido hasta ahora: CRM (relación con clientes).
Resumiendo mucho el concepto diría que el proveedor tiene ‘la sartén por el mango’ al poder imponer sus condiciones a una masa de compradores que no se conocen entre sí. Ahora resulta que hay millones de personas capaces de actuar ‘al unísono’ gracias a las plataformas sociales, y por tanto el consumidor puede imponer sus condiciones…
Ni que decir tiene que el asunto necesita de más definición, pero eso si tiene la capacidad de ser ‘disruptivo’ y -afortunadamente- poner del revés a todo el sistema:
The one thing that Facebook has on its side is trust. Users trust the company with their real identities. That is massive. Break that trust and bye-bye.
If it were really radical, Facebook would use that trust to good advantage and really turn the tables. It could show users how to do better business with big companies and with each other. That would be radical. Facebook could create a revolution, do good, and make billions in the process.
This is where I move from easy (critiquing) to hard (suggesting an alternative).
To be revolutionary, to disrupt a market, be prepared “to be misunderstood for long periods of time.” That is Jeff Bezos speaking. Or, to quote Mahatma Gandhi, “First they ignore you, then they ridicule you, then they fight you, then you win.”
One revolutionary who has been banging his drum for over a decade is Doc Searls. He became famous as one of the authors of The Clue Train Manifesto. Ten years ago, those authors heralded “The End of Business as Usual.” Eerily prescient, they spoke of social media before it existed. Now that social media has arrived and is everywhere, they may be disappointed to see that business is very much as usual. They are seeing that when 300 million people get together to communicate, the end result is (drum roll, please)…
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